We are a female-founded and run, venture-backed, fine wine disrupter based in Austin, crafting our wine in Napa.
We’re revolutionizing the way we think about and drink wine at home, inspired by the simplicity and deliciousness of European and South American house wines.
We believe a house wine should be a fine wine, and damn drinkable, glass after glass. We also believe choosing and pouring a house wine should be simple, easy and enjoyable. We’re doing away with playing bottle roulette at the supermarket – not knowing if we’re even going to like it, choosing what we’re drinking because of a pretty label or what the guy next to us likes. And we’re never again going to ask ourselves if we should open a whole bottle just for one glass.
We’re invested in bringing people together, in giving them something simple and sumptuous to share with one another, even if, right now, we can only do that at a distance.
Our mission is to be your go-to house wine, on tap and always ready. We’re delivering fine wine to your door that you know you’re going to love.
Sarah was sitting at Les Deux Magots cafe in Paris with her husband, when the idea came to her in full color. She had just spent several weeks traveling through Europe and was once again enamoured with the simplicity of the European house wines she found everywhere she went – restaurants, cafes, homes, it didn’t matter. The house wines were always excellent, always simply presented and she knew she would love what she ordered. In the US, she experienced the opposite, long lists of over the top house wines that felt impossible to decipher. When she did figure out what to order, she often found its palate underwhelming.
Sarah’s love of wine began in her early 20s when she accompanied her Dad on a business trip to Chile. They were invited to Vina Santa Rita, the historical winery that changed Chile’s approach to wine and began the country’s ascent to wine royalty in 1880. She listened as the winemaker told them the story of Vina Santa Rita and the carmenere grape – a grape she’d never heard of before. She was hooked. The magic of the winemaker’s stories and wandering the beautiful grounds of the vineyard opened up a whole new world for Sarah. She had discovered the art of winemaking and it became one of the loves of her life.
Over the years, as she continued to travel, Sarah sought out wines wherever she went, especially in the great winemaking countries of Italy, France and Spain. She tasted wines all across Europe and began exploring the intersection of individual taste expectations and the simple pleasure of discovering a fantastic glass of wine.
As she sat at the cafe with her husband, she envisioned recreating the easy, simple tradition of house wines she found in Europe and South America, where there was always time to sit with friends and family, sipping a delicious, easy wine, often out of a box – with no stigma attached. The boxed wine was just as good, if not better, than bottled. No fancy labels, no wine snobbery, just exceptionally good house wine, on tap.
BOXT is Sarah’s vision brought to life, and she sets the bar exceedingly high when it comes to sourcing, crafting and delivering her wine. She remembers the stories the winemaker told and of the simple elegance of the carmenere grape. She brings all of this to the wine she creates and she makes sure she loves every single glass every single time, so that she’s confident you will too.
We are fine wine reimagined: House wine in a BOXT, simple, beautiful and delicious.
We are building a community of people who love to drink fine wine, not analyze it.
We are disrupting the fine wine game, creating exceptional wine experiences, from a BOXT. 100% premium and 0% snob.
We give you permission to like what you like. Regardless of what your partner, your friends or the rest of the world likes.
Exceptional taste wins over trending varietals, every time.
Pouring just one glass should never even be a question.
We will always sustainably source our wines and consciously work to offset our environmental impact.
We make fine wine simpler, which means more time spent enjoying your wine, your friends and your life.
The environment and our impact upon it, is very important to us, so we have partnered with One Tree Planted to help offset our carbon footprint. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. We plant a tree for every BOXT we make.
trees planted to date
You are helping us get where we’re going, one BOXT at a time and we thank you for it from the bottom of our glasses! Startups start from before the beginning and it takes a lot of thinking, planning, white boarding, scratching things out, feedback and patience from people like you to get us truly started. We are so grateful for everyone who’s been involved in this fantastic ride so far and everyone who’s yet to join the BOXT wine revolution.
We couldn’t do this without you and we need you to keep helping us make BOXT the best fine wine experience you’ve ever had, one step and one idea at a time. So keep your support, ideas and feedback coming.
FALL 2020: Our first shipments arrived to our Founding Members!
SPRING 2021: The next big thing in direct selling goes live.
SUMMER 2021: Summer Rosé is released!
FALL 2021: Shh, it’s a secret, but we’ll be unveiling something huge.